Friday, April 30, 2010

NIKE 2010 World Cup Colab



Our first collaborations are rolling in for the 2010 World Cup. Simply put, Nike teamed up with a handful of countries (England, Brazil, USA, France...) and picked an artist from each country to create a sneaker, short, tee, hoodie and bag. We received our shoe from England about a week ago (the Lunar Rejuven8 mid) which is amazing and more tops from France today...Here is a writeup on the English shoe.

In preparation for the upcoming World Cup, Nike designed packs of gear and sneakers for numerous teams around the globe.Brazil, France and others have been represented, but it’s this Lunar Rejuven8 Mid for England that has made it to retail first.

We first saw this shoe was back when this Torch-constructed silhouette hit the web, and later learned that it was designed for Wayne Rooney and other English footballers. White mesh stretches over matching Torch, and a Lunar Nike+ sole is also used. Red nubuck is in place on the midfoot and Swoosh.