Thursday, August 30, 2012


We will no longer be using blogspot to host our blog, our address will be changing to

Join us here as we continue or newly updated blog!  We wanted a cleaner aesthetic for our blog while making it easier for our customers to go straight to our website.  We will no longer be using this url for any posts from this day forward, we look forward to seeing you on the new side of things!  We appreciate your patronage.  CLICK HERE to be automatically redirected!

Wednesday, August 15, 2012

Shop412 Fall Hoodie Release Friday 08/17/12

BENIGNO NUMINE - Was especially important to us after digging deep into our roots in Pittsburgh and was the main platform of our patch design.  William Pitt's motto was Benigno Numine, translated from Latin means, "By the Favour of the Heavens."  This is significant to us, as this is how Pittsburgh came to be.  We wanted these patches to emulate the history of one of the most simplistic marks to brand clothing and outerwear; from military use to soccer uniforms of the past and present.  Patches have a nostalgic feel to us and this is our version.

Our new Fall hoodies will be releasing in store and online Friday, August 17th.  We are featuring the classic Throwback, BARCA, and Olympic.  Olympic is a tribute to the USA for their amazing accomplishments in London.  We will be doing different colors on a bi monthly basis through the Holidays.  We decided that a well executed patch would be perfect on the right shoulder of these Champion 9oz hoodies.  We played off of the color on the chest to make a subtle accent.  Stop by before these colors are gone!

Tuesday, August 14, 2012

Get Ready For Barbour, UK!

  A Jacket for Life from Tin Man Films UK on Vimeo.

Here is a teaser video for the jackets and outerwear we will be releasing shortly for Fall/Holiday.  Barbour is the definition of a heritage brand.  Founded in 1894 in South Shields United Kingdom, Barbour is a 5th generation family owned business.  Their quality speaks for itself, the price tag will be higher than a standard jacket...however these jackets last decades, not days.  In our opinion, every man should have a Barbour jacket.  They are amazing in the elements...both functional and stylish at the same time.  Enjoy this video and get ready for their first release!

Saturday, August 11, 2012

412 x Starter Snapbacks / Woodland

These camo hats are brand new for Fall.  They are available in limited quantities from Starter and they are flying out of here.  Grab yours before they are gone!

Thursday, August 9, 2012

New Logo Tees / August

Here are our August tees, we feature Campbell's, Barca and our classic Throwback.  As always we repeat the Throwback.  This red pops perfectly on the tri blend heather gray Campbell's tee.  One of our favorite color combinations of all time is the 2009/10 Barcelona away kit.  Leave it to Nike for creating this colorway, our rendering is a tribute through this navy blue Barca tee.

Saturday, August 4, 2012

Adidas ZX500 / Another Colorway

The Adidas ZX 500 is part of the ZX-Running family, and was released in 1986 for the first time.  The TPU heel counter and the EVA midsole, the high mileage running shoe remains one of the most comfortable sneakers by Adidas.  This new Red/Orange colorway is available in store now, they look amazing.

Nike Pegasus 29+

"The high-performance runner sports an almost entirely volt build with contrast coming by way of grey on the outsole and Flywire and a black Swoosh.  A great look for the classic running series, highlighting visibility during your nighttime runs will never be higher."  -Nike

Friday, August 3, 2012

Nike Free Powerlines+

 "The Nike FREE sole breathed new life into the Huarache and Footscape series earlier this year in addition to the latest Free Run+ release, but what about an entirely new design featuring that barefoot mimicking sole this summer?  Look no further than the Nike Free Powerlines+, a unique design that relies on nylon ribbons for both eyelets and a side panel support in a day when we've become accustomed to seeing Flywire in that spot.  Beneath this 'power line" structure is a two-layered mesh not totally dissimilar from the moire-inducing stuff used on those aforementioned Huarache Frees, a feature that appears more prominent on the blue/orange edition than its Challenge Red counterpart (pictured above)." -Sneaker News

They are now available in limited numbers here at Shop412, these are going to go quick!

Nike Free 3+ 5.0

We welcome another color of one of the best running shoes available.  These are smooth, comfortable, and perfect for your morning workout or running to the grocery store.  The Nike Free 3+ 5.0 was designed as if you were running barefoot on a beach yet on concrete.  These are a must try if you can't find the right running shoe for you.  They are available now in store, get yours before they are gone!

Wednesday, July 25, 2012


It has been a long time coming, we would like to welcome Adidas into our doors.  We will be focusing on Adidas Originals Blue.  Pictured above we feature our first sneaker release, the ZX 500 OG.  They also come equipped with a set of white laces as shown in the photos.  Check out their latest video for the Fall 2012 Originals///Blue Collection.  More to come!

Nike Air Max 1 Hyperfuse "OG Blue"

Eras clash and colors coincide on the Nike Air Max 1 Hyperfuse “OG Blue”. While much uncertainty has surrounded this 80s update, look for these to release at select Nike accounts now."  -Nice Kicks

Friday, July 20, 2012

Nike Air Woven Quickstrike

Available now at select Nike accounts including Shop412, is this version of the Nike Air Woven. The shoe is part of the UEFA Euro 2012 collection, which features colorways inspired by some of the competing teams.
However, here we see a sneaker created to represent the tournament as a whole.  The textile and leather built shoe is dressed in a multi-color look that mixes red, black, white, blue and green. This pair is a quickstrike release, so only a select few retailers are stocking it.  These are now available in store.  Hurry up!

Saturday, July 14, 2012

Less Is More....Nike Court Tour

This is as basic as it gets.  The Nike Court Tour is a tennis staple and is a clean look with the white leather upper and matching swoosh.  The best part about these sneakers is the $65 pricepoint.

New Shop412 / Starter Snapbacks

Introducing a few new colors of our staple hat. The classic black/yellow along with a navy/yellow and a new Pitt navy/vegas gold.  These are only available for a limited time.

Saturday, July 7, 2012

Nike Release - Lunar Safari Fuse+

"The Nike Sportswear Track & Field Collection reflects the heritage of Nike Running, iconic rebel runner Steve Prefontaine and the unrelenting spirit of runners. The Lunar Safari is a mixture of past successes on the track with a bold pattern and nice orange accent on the sole. The upper is constructed using recycled airbag units, making the runners stylish and Earth-conscious. The Nike Sportswear Lunar Safari is available at select Nike SW accounts beginning July 1." -Hypebeast

412 Tee - Driftwood

Another addition to July is our new Driftwood tee, which is available Online Here .  Stop by before this color is gone!

Friday, June 29, 2012

Air Max 95+ BB

We just released this hybrid Air Max 95 which has been a highly anticipated release since we saw the concept 10 months ago.  It is available through select retailers across the world.

Some of you probably can’t help but fall in love with Nike’s revamped version of the Nike Air Max 95, which sports new upgrades, including a new upper and the latest in the brand’s performance cushioning system. Join that with a predominately pink or yellow colorway matched with a grey and white body and this latest Air Max 95+ BB sneaker is clearly designed to look fresh for the Spring/Summer season. Its matching full-length Air Max 360 cushioning system with integrated Nike+ techonlogy connected to the gradient-styled Hyperfuse upper seals the deal. You can look for this great addition to the Air Max family at Nike Sportswear accounts, from Shop412 in Pittsburgh to Tokyo beginning in July.

Lebron Caught in Nike Bruin VNTG

Lebron James was recently caught wearing the red mahogany vintage Bruin to the Letterman show.  These are available Shop412, we only have a few sizes left!  These are available in store or by phone order only (412.586.7507)

Thursday, June 28, 2012

July 412 Tees

Here are the first two of the three tee's we will release for this month.  Introducing Lemon Pepper and Met.  These are now available in store and online via the Shop412 Webstore.  Come check them out before they are gone, one more color will release tomorrow.

Saturday, June 23, 2012

New Air Max 1 Release

Nike is bringing back the tennis ball colorway (atomic green) of the Air Max 1.  These are perfection if you ask us.  Come in and try a pair on!

Friday, June 15, 2012

Shop Picks of the Week!

Updated Sneakers...

Available in store or phone order only!  We hope to see you soon!

Wednesday, June 6, 2012

More Tanner Goods Releases!

We restocked three belts along with the accessories in the photo above.  Tanner Goods (handmade in Portland) has been flying out of here, if you were waiting on a premium leather belt, camera strap, bi fold wallet, bracelet or lanyard...hurry up!

Friday, June 1, 2012

Welcome, Shades of Grey by Micah Cohen

We'd like to welcome Shades of Grey to our lineup of spring/summer brands.  Keep an eye out for this brand, they are amazing and will be a great staple in our store for seasons to come.