Thursday, August 30, 2012


We will no longer be using blogspot to host our blog, our address will be changing to

Join us here as we continue or newly updated blog!  We wanted a cleaner aesthetic for our blog while making it easier for our customers to go straight to our website.  We will no longer be using this url for any posts from this day forward, we look forward to seeing you on the new side of things!  We appreciate your patronage.  CLICK HERE to be automatically redirected!

Wednesday, August 15, 2012

Shop412 Fall Hoodie Release Friday 08/17/12

BENIGNO NUMINE - Was especially important to us after digging deep into our roots in Pittsburgh and was the main platform of our patch design.  William Pitt's motto was Benigno Numine, translated from Latin means, "By the Favour of the Heavens."  This is significant to us, as this is how Pittsburgh came to be.  We wanted these patches to emulate the history of one of the most simplistic marks to brand clothing and outerwear; from military use to soccer uniforms of the past and present.  Patches have a nostalgic feel to us and this is our version.

Our new Fall hoodies will be releasing in store and online Friday, August 17th.  We are featuring the classic Throwback, BARCA, and Olympic.  Olympic is a tribute to the USA for their amazing accomplishments in London.  We will be doing different colors on a bi monthly basis through the Holidays.  We decided that a well executed patch would be perfect on the right shoulder of these Champion 9oz hoodies.  We played off of the color on the chest to make a subtle accent.  Stop by before these colors are gone!

Tuesday, August 14, 2012

Get Ready For Barbour, UK!

  A Jacket for Life from Tin Man Films UK on Vimeo.

Here is a teaser video for the jackets and outerwear we will be releasing shortly for Fall/Holiday.  Barbour is the definition of a heritage brand.  Founded in 1894 in South Shields United Kingdom, Barbour is a 5th generation family owned business.  Their quality speaks for itself, the price tag will be higher than a standard jacket...however these jackets last decades, not days.  In our opinion, every man should have a Barbour jacket.  They are amazing in the elements...both functional and stylish at the same time.  Enjoy this video and get ready for their first release!

Saturday, August 11, 2012

412 x Starter Snapbacks / Woodland

These camo hats are brand new for Fall.  They are available in limited quantities from Starter and they are flying out of here.  Grab yours before they are gone!

Thursday, August 9, 2012

New Logo Tees / August

Here are our August tees, we feature Campbell's, Barca and our classic Throwback.  As always we repeat the Throwback.  This red pops perfectly on the tri blend heather gray Campbell's tee.  One of our favorite color combinations of all time is the 2009/10 Barcelona away kit.  Leave it to Nike for creating this colorway, our rendering is a tribute through this navy blue Barca tee.

Saturday, August 4, 2012

Adidas ZX500 / Another Colorway

The Adidas ZX 500 is part of the ZX-Running family, and was released in 1986 for the first time.  The TPU heel counter and the EVA midsole, the high mileage running shoe remains one of the most comfortable sneakers by Adidas.  This new Red/Orange colorway is available in store now, they look amazing.

Nike Pegasus 29+

"The high-performance runner sports an almost entirely volt build with contrast coming by way of grey on the outsole and Flywire and a black Swoosh.  A great look for the classic running series, highlighting visibility during your nighttime runs will never be higher."  -Nike

Friday, August 3, 2012

Nike Free Powerlines+

 "The Nike FREE sole breathed new life into the Huarache and Footscape series earlier this year in addition to the latest Free Run+ release, but what about an entirely new design featuring that barefoot mimicking sole this summer?  Look no further than the Nike Free Powerlines+, a unique design that relies on nylon ribbons for both eyelets and a side panel support in a day when we've become accustomed to seeing Flywire in that spot.  Beneath this 'power line" structure is a two-layered mesh not totally dissimilar from the moire-inducing stuff used on those aforementioned Huarache Frees, a feature that appears more prominent on the blue/orange edition than its Challenge Red counterpart (pictured above)." -Sneaker News

They are now available in limited numbers here at Shop412, these are going to go quick!

Nike Free 3+ 5.0

We welcome another color of one of the best running shoes available.  These are smooth, comfortable, and perfect for your morning workout or running to the grocery store.  The Nike Free 3+ 5.0 was designed as if you were running barefoot on a beach yet on concrete.  These are a must try if you can't find the right running shoe for you.  They are available now in store, get yours before they are gone!