Friday, December 30, 2011

New 412 Tees

Dolphin and Smoke - our two latest colorways. Additionally, we are releasing a hoodie version of the Dolphin next week.  Also we restocked all sizes of our black and yellow logo tees as well.  See you soon!

Tuesday, December 20, 2011

Air Max Light Vintage Q/S - Second Colorway Release


These released today as the second colorway of the Air Max Light vintage pack.  In our opinion you cannot go wrong with either one!  We only released 12 per colorway so hurry up!

Monday, December 19, 2011

Air Max Light Vintage Q/S

Air Max Light Vintage Q/S, Just in today.  They are amazing. The Air Max Lights are a morphed version of the Air Max 1.  Only 12 Per colorway.

Friday, December 16, 2011

New 412 Hoodie Colorways!

    Just released these in the store - they will now be available on our website as well.  Night (top) and University Maroon (bottom) are the newest colors for December,  grab one while they last!

Saturday, December 10, 2011

Penfield Holiday Delivery


   Welcome back Penfield!  The Massachusetts native steps in strong for your winter needs, showcasing classic styles mixed with new silhouettes as well. The jackets are listed in order of the write up.

  The Stapleton is one of our most celebrated styles, the Stapleton jacket is constructed in our tough 60/40 Cotton Nylon, with an 80/20 down fill providing additional warmth for the winter season. This winter’s Stapleton has been updated with a zip on the center front that, combined with tough metal snaps, provides improved shelter from the elements and lower hand-warmer pockets with arrowheads reinforcing the corners. The leather shoulder yoke gives the jacket added strength and durability, a distinctive Penfield feature on a rugged style available this season in our authentic 70’s Red Oxide colorway.

  The Ottawa is the perfect choice for serious outdoor exploration. Functional details, breathable yet resistant fabric and plenty of room for storage make this jacket a great all-rounder.  Featuring a fully adjustable peaked hood, waist cinch and a double closure front storm flap, the Ottowa provides comfort in a number of situations. The seven front utility pockets provide plenty of storage, while a large poachers pocket on the back is perfect for those bulkier items.

  The Walpole is a light and weatherproof trail jacket, the Walpole is designed to provide maximum comfort in the great outdoors. Combining our water resistant and windproof Hudson Wax fabric with a traditional plaid lining and a soft corduroy collar, the Walpole is the perfect jacket for the changeable months leading into winter.

  The Kasson Tweed's hood protects your face with its built-in peak, warm plaid lining and leather cord adjusters. The inner waist cinch keeps the front of the jacket looking clean and leaves more space for the four front pockets. The front is secured with a snap down storm flap and two-way zip, while cuffs feature Velcro adjusters for staying warm. A large game pocket is accessible via side-entry at the back of the jacket.

Wednesday, December 7, 2011

New 412 Throwback Hood

  Inspired by the Steelers alternate uniforms, this is our newest 412 hoodie colorway.  They are available now in sizes S-2XL in both our store and on our webstore here.  Santa is coming.

Tuesday, December 6, 2011

Love Bikes x Shop412

   We would like to introduce everyone to Nic Vincent, who is the founder of Lovebikes located in Lawrenceville.  Nic has been a good friend of ours for many years and he recently started his own venture.  We were having a few drinks late on a Friday night months ago (at Nadine's of course) and a lightbulb went off.  Unlike many intoxicated and forgettable nights, the next day we were eager to get to work on this project.  We decided to do a single speed bicycle with subtle gold accents topped with a custom made 412 badge.  Less is more in our eyes and Nic found the perfect accents including a gold crank, bar, and seat post.  We followed up with meetings and endless emails until today when this project is officially complete.  We would like to present Love Bikes x Shop412!  It is for sale for $2000.00 but it will be hard to pry this from our hands.

Check out Love Bikes below! (located in Lawrenceville)
Love Bikes
212 1/2 44th St.
Pittsburgh, Pa 15201

New 412 Tee December Colorways!

   Hot off the press!  These came out great, we would like to introduce you to Old Phillie and Cooked Salmon.

Wednesday, November 30, 2011

Scotch & Soda Round 2






  Amsterdam based Scotch and Soda continues their holiday releases with some amazing knit-wear, a sweater/goose down jacket and a lambswool hooded shawl collar scarf.  These products are perfect for our Pittsburgh weather and are available now in limited quantities!

Friday, November 25, 2011

Shop412 Beanies!

  We just released a bunch of colorways of our beanies.  Less is more; simple and comfortable!

Monday, November 21, 2011

DJ Young Guru In Store Event - Sunday November 27th


  Please join us as we welcome Jay Z's tour DJ Young Guru for a pre party at the store which will feature a Q/A and a live dj session.  The event is in collaboration with the Red Bull Music Academy and if you can't make it you can listen to it live via  Be sure to stop through and see DJ Young Guru before he performs for Jay-Z and Kanye for the Watch The Throne tour immediately following the event.  Enjoy complementary drinks from Belvedere, guests must be 21.  The event begins promptly at 4pm and will end at 6pm.  This will be recorded live and broadcasted world wide for the Red Bull Music Academy.  Shout out to Dave Clarty for the flier design.

Wednesday, November 16, 2011

Nike Lunar Macleay+ ACG

   Here is a HOT release of the Lunar Macleay solar colorway. Among the earliest, and still to this day, best, colorways of the Nike ACG Lunar Macleay was the Solar Red ‘China’ edition that hit retailers last October. That bold look added Moss Green accents for one of the most eye-catching modern ACG designs we’ve seen, and here’s proof that the Solar shade is sufficiently vibrant to grab your attention even in a supporting role. Most of these new Lunar Macleay ACGs are done in Anthracite nubuck, which has the overall feel of this new release something like an outdoorsy take on the ‘Infrared’ palettes that remain legendary for so many early ’90s Nikes. Check out the Anthracite/Solar Red Macleays in more detail after the jump and look for them now at Nike Sportswear retailers like Shop412.

Friday, November 11, 2011

Thursday, November 10, 2011

Scotch & Soda Holiday Delivery

   More from the Amsterdam based Scotch & Soda.  This brand is sophisticated and versatile for any type of guy looking to polish their closet.  Do not miss this stuff, we only have a handful of items per style/colorway.  Enjoy!

November 412 Colorways

  Here are two new shirts hot off of the press.  These are the tri blend (50% poly, 25% rayon, 25% combed cotton).  They fit exactly like the 50/50 just a tad softer.  Enjoy!

Friday, November 4, 2011

Welcome.....Red Wing!

   We've have watched the hype build over the last number of years for Red Wing and we are finally ready to stock boots.  Red Wing Shoe Company has built a reputation for making tough, comfortable footwear for hard working Americans. Today, Red Wing Heritage boots and shoes are still crafted with skill by craftsmen who take the time to make sure each pair lasts and protects like fine tools. Premium Red Wing Shoes leather, tanned at our own S.B Foot Tanning Company is triple stitched with waxed thread for quality. Combined with our signature Traction Tred white crepe outsole, our Heritage boots continue to build on the legend.  The quality craftsmanship lives up to to the hype, that is for sure.