NIKE 2010 World Cup Colab

Our first collaborations are rolling in for the 2010 World Cup. Simply put, Nike teamed up with a handful of countries (England, Brazil, USA, France...) and picked an artist from each country to create a sneaker, short, tee, hoodie and bag. We received our shoe from England about a week ago (the Lunar Rejuven8 mid) which is amazing and more tops from France today...Here is a writeup on the English shoe.

In preparation for the upcoming World Cup, Nike designed packs of gear and sneakers for numerous teams around the globe.Brazil, France and others have been represented, but it’s this Lunar Rejuven8 Mid for England that has made it to retail first.

We first saw this shoe was back when this Torch-constructed silhouette hit the web, and later learned that it was designed for Wayne Rooney and other English footballers. White mesh stretches over matching Torch, and a Lunar Nike+ sole is also used. Red nubuck is in place on the midfoot and Swoosh.

Spring SUPER Eyewear Releases

Awesome new styles have been coming out from SUPER, all are hand made in Italy with glass lenses...Notable celebrities wearing SUPER are Kanye, Rihanna, Jay Z and many more.  These still are on Kanye's top 10 must have list.  Come in and see what all of the hype about.  

Shop412 On MTV - Wiz Khalifa

Big Ups to local MC - Wiz Khalifa who was apparently rocking one of our hoodies on MTV (thank you twitter for tweeting us the info) Look for more hoodie releases from us towards August/September.

Undefeated Spring 2010 3rd Delivery Now Available

One of the most sought after brands, UNDFTD from LA, releases another solid lineup of tees, new eras, nick nacks, and 5 panels...all available now for a limited time in the store. These will not last long.