In 2002 Pro Skater Keith Hufnagel opened his first HUF shop in San Francisco, California. As a New York City transplant he brought everything good from NYC with him to the west coast. HUF quickly cemented itself as the go to spot for hard to find goods in the Bay Area and soon garnered world wide recognition for his success. After 5 years, HUF has grown to become a full fledged lifestyle brand that boasts 4 shops located in San Francisco, and a newly opened LA outpost. The HUF collaboration list rivals the best in the industry including Nike, Adidas, Vans, Stussy, Maiden Noir, Reigning Champ, Mash SF, DVS and more. We are one of a very limited number of stores worldwide to carry HUF and are very proud to do so.