412 Superbowl 45 Tee

We always seem to run a limited tee during any major event involving the city of Pittsburgh and its sportsteams; we have done many...and for good reason, Pittsburgh has earned it. Here is our Superbowl 45 Steelers tribute tee, bringing back the essence of who we are, what we stand for, and the pride that goes far beyond the game of football. Jack Lambert couldn't have described our city more appropriately, enjoy. A big thanks to our ace Dave Clarty for conceptualizing this tee.

New Nike Spring Releases - Toki Premium and Air Royal Mid

Toki Premium


Air Royal Mid

Starting the year off properly, Nike releases two new styles...to say the least, we are very excited to have these on the shelves. If you were one of the customers I yelled at for not checking the blog and getting mad when your size was gone...HERE is the post! Don't sleep!

A Closer Look At Project NYC 2011

Project New York still remains one of our personal favorite shows, it is unique in its own way and on a very personal level with you and the brand. Many great brands were represented and a great handful of new ones, the tides are turning back to the shopper and the male wanting to dress up more...stay along for the ride at Shop.412.

New Logo Hoodies

New colorways are now in stock. We went with a light heather grey hood with a dark slate/poppy red logo and a black hood with a royal blue/white logo. They are now available in the shop, stop in and try one on!

Time Lapse Video of New York

NYC - Mindrelic Timelapse from Mindrelic on Vimeo.

For those of you in Pittsburgh who haven't been to NYC, here is a nice 3 minute virtual tour and an amazing video capturing some amazing sights.

"Thanks to the videographer Mindrelic, there is a now a visually stunning time lapsed virtual tour of the great city of New York which only takes three minutes and twenty five seconds to traverse. The visual journey takes the viewer from river to river in New York capturing all the sights of NY activity whittled down to a vignette one can’t take their eyes off of. Check out the cinematic tour of some of New York’s most recognizable sights." -Hypebeast

New NSW Tee Release

New release from Nike - usually a t-shirt isn't worth posting, but this one means something. Haha; running for sports is great, however you know deep down going for a run sucks.

New Logo Tee Colors Now Available

These sell out fast, don't sleep on these! The colors are our classic black and yellow tee with grey accents instead of white as well as a truffle (deep maroon) with turquoise and white.

New - O'Clock Watch Releases

Fresh for the new year and of course Spring (yes it feels good that these words are being used and days are getting longer). New colorways from trendy watchmaker O'clock hit stores today and have great new colorways now as well as on the horizon. These are made in Italy and are a rubber composite, super comfortable and just flashy enough. They come in small medium and large, these lasted all of 2 weeks during the holiday season so don't sleep on this release.