You Need To Go See Wiz...

and don't forget our homeboy DJ Bonics! This is freshly made.

Nike RED Laces Now Available; LACE UP - Save Lives

Nike (RED) Laces generate money to help people living with HIV in Africa get the medicine they need to stay alive and help educate Africa's younger generation to help stop the spread of HIV. Today, life saving medication exists but millions still can't afford it. Watch how the power of a global movement can eliminate AIDS. You've seen the future. Now write it. Join the fight at Shop.412.

New CLAE Fall Releases

Los Angeles based footwear company Clae strikes again. We just released a new style called the Baylor in black and ruby. Also a new style for our store comes the Parker, a contemporary go with anything shoe. Lastly, a Pavement Leather Russell. Come in to check out sizes and prices!

New Balance H710 Black Leather

These just released and in perfect timing for the season.

"We’ve seen various colorways of the H710 for Fall 2010, most feature a range of vibrant accents paired with classic hiking boot color choices. This latest rendition of the boot takes on a much more subtle approach, offering up a solid black colorway featuring premium leather uppers combined with black canvas paneling. White accents come via the midsole and heel embroidery." -Hypebeast

Stickers Are Now Available

About time right? Come in and get them before they are gone!

HUF Fall Releases

New releases from HUF out of San Fransisco...great quality, some definite MUST haves for Fall

More Logo Tees - New Colorway!

We went back to the Black/White/Yellow original colorway along with our newest "Black Aqua" tee with a tangerine on it. Come in while they last, we never re-do colorways!

Shop.412 In DIME Magazine

Available in news stands across the US...i.e. Barnes and Noble, Borders etc. Big thanks to Aron Phillips for reaching out to us, we almost forgot we did this interview! Go pick up a copy...Lebron James is on the cover. Special thanks to the loyal followers who contributed both with this writeup and silently being involved with our store in any facet!