Saturday, January 29, 2011

412 Superbowl 45 Tee





We always seem to run a limited tee during any major event involving the city of Pittsburgh and its sportsteams; we have done many...and for good reason, Pittsburgh has earned it. Here is our Superbowl 45 Steelers tribute tee, bringing back the essence of who we are, what we stand for, and the pride that goes far beyond the game of football. Jack Lambert couldn't have described our city more appropriately, enjoy. A big thanks to our ace Dave Clarty for conceptualizing this tee.

Thursday, January 27, 2011

New Nike Spring Releases - Toki Premium and Air Royal Mid



Toki Premium


Air Royal Mid

Starting the year off properly, Nike releases two new styles...to say the least, we are very excited to have these on the shelves. If you were one of the customers I yelled at for not checking the blog and getting mad when your size was gone...HERE is the post! Don't sleep!

A Closer Look At Project NYC 2011

Project New York still remains one of our personal favorite shows, it is unique in its own way and on a very personal level with you and the brand. Many great brands were represented and a great handful of new ones, the tides are turning back to the shopper and the male wanting to dress up more...stay along for the ride at Shop.412.

Saturday, January 22, 2011

New Logo Hoodies





New colorways are now in stock. We went with a light heather grey hood with a dark slate/poppy red logo and a black hood with a royal blue/white logo. They are now available in the shop, stop in and try one on!

Sunday, January 16, 2011

Time Lapse Video of New York

NYC - Mindrelic Timelapse from Mindrelic on Vimeo.



For those of you in Pittsburgh who haven't been to NYC, here is a nice 3 minute virtual tour and an amazing video capturing some amazing sights.

"Thanks to the videographer Mindrelic, there is a now a visually stunning time lapsed virtual tour of the great city of New York which only takes three minutes and twenty five seconds to traverse. The visual journey takes the viewer from river to river in New York capturing all the sights of NY activity whittled down to a vignette one can’t take their eyes off of. Check out the cinematic tour of some of New York’s most recognizable sights." -Hypebeast

Saturday, January 15, 2011

New NSW Tee Release


New release from Nike - usually a t-shirt isn't worth posting, but this one means something. Haha; running for sports is great, however you know deep down going for a run sucks.

Thursday, January 13, 2011

New Logo Tee Colors Now Available





These sell out fast, don't sleep on these! The colors are our classic black and yellow tee with grey accents instead of white as well as a truffle (deep maroon) with turquoise and white.

Tuesday, January 11, 2011

New - O'Clock Watch Releases






Fresh for the new year and of course Spring (yes it feels good that these words are being used and days are getting longer). New colorways from trendy watchmaker O'clock hit stores today and have great new colorways now as well as on the horizon. These are made in Italy and are a rubber composite, super comfortable and just flashy enough. They come in small medium and large, these lasted all of 2 weeks during the holiday season so don't sleep on this release.

Saturday, December 18, 2010

Shop412 Spotting - Kris Letang


Kris Letang of the Pittsburgh Penguins is arguably the most talented defensive players in the NHL. He was caught wearing one of our hoodies signing autographs last night for Macy's. Thanks Kris, we owe ya one! The photo is courtesy of friend Jared Wickerham. Check out the rest of his work at www.wickphotography.com

Thursday, December 16, 2010

New 3Sixteen Goods











This Duffel coat (Top photo) has become a staple for New York's LES based brand 3Sixteen. They remain one of our favorite high end menswear. The quality is top notch and is a must see/feel/try on. Retail USD $440.00

From 3sixteen, "Our duffel coat is crafted of a heavyweight wool fabric and is fully lined; the light grey wool has subtle color speckling and a textured hand. The coat also features custom leather and wood toggle closures, a full length zipper, quilted shoulder detailing and side-entry flap pockets. The finished interior also features two besom pockets for additional storage. Made in USA."

The Convertible Harrington jacket (Navy) fits like a glove and can be worn in a number of different ways with its versatile collar. Retail USD $330.00

From 3Sixteen, "The Convertible Harrington Jacket is crafted of one of the most unique fabrics we've ever seen: a mid-weight water resistant wool. While not a fully technical jacket that will keep you dry in a heavy rainstorm, the wool beads water handily and also serves as an excellent insulant. We updated the standard Harrington cut with an extra high knit collar which can be worn in a variety of ways: open, zipped up and folded down, or even zipped all the way up to cover the lower half of the face. Made in USA.

As always, made in the USA is VERY important to us.

Wednesday, December 15, 2010

412 Limited Winter Classic Tee, Beanies, Hoodies











Hot off the press, we have had this artwork for quite some time now but just never put it to use (thanks to our man Dave Clarty). What is more fitting than a superbowlesque event being held at our Heinz Field?...This is our twist on retro uniforms....taking it back to 1991.

Sunday, December 12, 2010

New Logo Tee Colorway - UCLA


Sizes available XS-2XL - these came out perfect.

Friday, December 10, 2010

Niro The Destructor Cans For Sale - Link To Buy Online


Each quart paint can contains one "Niro the Destructor" t-shirt
and a screen printed label, signed and numbered by Holderman.

Edition of 50.


(printed on black American Apparel shirts)

http://www.bholderman.com/destructorproject.html


Thursday, December 9, 2010

New Logo Hoodie Colorways & Of Course Winter Classic


Introducing new hoodie colorways for December, the classic Black & Yellow, Cranberry with Grey/White logo and our Winter Classic colorway for our beloved Pittsburgh Penguins.

Early Look - New Brand - Marshall Artist







Marshall Artist is centered out of the UK, and is our newest pickup! There is a reason why they have lasted 10 years. This will release in the store early the week of December 13th. Numbers are limited so make sure you get here as soon as you can.